2012 Food Trends

Some of the noticeable food trends of Japan 2012 are as follows:

  1. Eating out less at higher end restaurants.
  2. Expansion of more inexpensive yet quality food restaurants.
  3. Nutritional and healthy foods being more emphasized in restaurants.
  4. Tomato boom. An increase of tomato sales this year due to fad that would decrease metabolic syndrome. These risks include coronary artery disease, stroke, and type 2 diabetes.
  5. Mets Cola. A healthy soda alternative endorsed by Japan’s Consumer Affair Agency that would reduce absorption of fat.
  6. Koji salt. Koji itself is a salty fungal substance that is used in miso, soy sauce, and sake. The expansion of this domesticated fungus is now being used in meats, fish, salads, chips, and even salty yogurt.
  7. Bento Dashi. Continuing growth from 2011, men have been bringing their own bentos more often compared to women.
  8. New food items. Soup on a stick, frozen beer suds, hot beer coffee.

These trends follow similarly of what I have seen here in America with health crazes and being more health conscious. I see this continuing more in 2013 and would guess that it would do the same in Japan.

Here are some videos of  the Gari Gari Kun Corn Soup on a Stick

http://blog.japantimes.co.jp/japan-pulse/2012-food-and-drink-trends-in-japan/

–Sky Thai

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